Write a Before-and-After Social Media Post for a Completed Job
Prompt
Write a social media caption for a before-and-after post showcasing a completed home service job.
Company name: {{company_name}}
Service type: {{service_type}} (e.g., bathroom remodel, roof replacement, landscape design, exterior painting)
Platform: {{platform}} (e.g., Instagram, Facebook)
What the job involved: {{job_description}}
Before condition: {{before_state}} (e.g., outdated 1980s bathroom, damaged shingles with visible leaks, overgrown and neglected yard)
After result: {{after_result}} (e.g., modern walk-in shower with tile surround, new architectural shingles with 30-year warranty, low-maintenance desert landscape)
Timeline: {{timeline}} (e.g., completed in 3 days, 2-week project)
City/neighborhood: {{location}}
Anything notable about the project: {{notable_detail}} (e.g., worked around the homeowner's schedule, discovered and fixed a hidden issue, came in under budget)
Write a caption in 60-120 words that:
- Leads with the transformation — what changed and why it matters to the homeowner
- Mentions the before and after briefly
- Includes the timeline to show efficiency
- References the location for local SEO
- Ends with a CTA (call for a free estimate, DM for details, link in bio)
- Sounds like a proud tradesperson, not a marketing department
Include 5-8 hashtags mixing trade-specific and local tags.
Do not say "Check out this amazing transformation!" Start with something more specific and interesting.About This Prompt
Creates a social media caption for before-and-after project photos that showcases your work and attracts local leads. Before-and-after content consistently gets the highest engagement for contractors.
How to Use
- 1. Take quality before photos BEFORE you start the job (you will regret not having them).
- 2. Take after photos in good lighting, from the same angle as the before shots.
- 3. Get the homeowner's permission to share the photos publicly.
- 4. Fill in the project details and generate the caption.
- 5. Post as a carousel (before on slide 1, during on slide 2, after on slide 3) for maximum engagement.
- 6. Tag the location on Instagram or check in on Facebook.
- 7. Respond to every comment — these posts attract real leads in the comments.
Expected Output
A 60-120 word caption with hashtags for a before-and-after project post.
Model-Specific Tips
Produces straightforward, pride-in-work captions. Good at avoiding marketing-speak.
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