Write Google Ads Copy for a Specific Service and Location

Write Google Ads copy for a home service contractor targeting a specific service and location.

Company name: {{company_name}}
Service: {{service}} (e.g., AC repair, water heater installation, roof inspection, drain cleaning)
Location: {{city_state}}
Key differentiator: {{differentiator}} (e.g., same-day service, 25 years experience, licensed and insured, flat-rate pricing)
Special offer: {{offer}} (e.g., $50 off first service, free estimates, 10% senior discount — leave blank if none)
Landing page URL: {{landing_page_url}}
Phone number: {{phone}}

Write 3 ad variations:

Variation 1 — Urgency/availability focused (for emergency or time-sensitive searches)
Variation 2 — Trust/credibility focused (for comparison shoppers)
Variation 3 — Value/offer focused (for price-conscious searches)

Each variation:
- Headline 1 (30 characters max)
- Headline 2 (30 characters max)
- Headline 3 (30 characters max)
- Description 1 (90 characters max)
- Description 2 (90 characters max)

Include the service and location in at least one headline per variation. Follow character limits exactly. Include a call to action in every description. Do not use "best" or "top-rated" (Google may flag these as unsubstantiated claims).