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Personal Injury AttorneysWriting & CopywritingMarketing & ContentMore LeadsMore Bookingsintermediate

Write Google Ads Copy for a Specific Case Type

Prompt
Write Google Ads copy for a personal injury law firm targeting a specific case type.

Firm name: {{firm_name}}
Case type: {{case_type}} (e.g., car accident, truck accident, slip and fall, dog bite, medical malpractice)
Location: {{city_state}}
Key differentiator: {{differentiator}} (e.g., no fee unless you win, 30 years experience, $100M+ recovered, former insurance defense attorney)
Landing page URL: {{landing_page_url}}
Phone number: {{phone}}

Write 3 ad variations:

Variation 1 — Authority focused (emphasize credentials and track record)
Variation 2 — Empathy focused (speak to the injured person's situation)
Variation 3 — Action focused (urgency around protecting their rights)

Each variation needs:
- Headline 1 (30 characters max)
- Headline 2 (30 characters max)
- Headline 3 (30 characters max)
- Description 1 (90 characters max)
- Description 2 (90 characters max)

Follow Google Ads character limits exactly. Include the case type and location in at least one headline per variation. Do not use all caps or excessive punctuation. Include a call to action in each description. Do not use the word "guaranteed."

About This Prompt

Creates three Google Ads variations for a specific case type, each taking a different persuasion angle. All copy follows Google's character limits for direct use in campaigns.

How to Use

  1. 1. Identify your highest-value case type to target (usually by average case value or volume).
  2. 2. Make sure you have a dedicated landing page for this case type.
  3. 3. Fill in your firm's differentiator — what makes you different from the 20 other PI ads in your market.
  4. 4. Generate the ad variations and count every character to verify compliance.
  5. 5. Create a campaign in Google Ads with an ad group for this case type.
  6. 6. Enter all three variations and use responsive search ads if possible.
  7. 7. Set a competitive budget — PI keywords are expensive, so start with at least $50-100/day.
  8. 8. Review performance weekly and pause underperforming variations after 2-3 weeks.

Expected Output

Three complete Google Ads variations with headlines and descriptions that meet character limits, each using a different persuasion approach.

Model-Specific Tips

Better at adhering to character constraints. Still worth double-checking every line manually.

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