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Design a Customer Loyalty Program That Drives Repeat Visits

Prompt
You are a restaurant marketing strategist. Help me design a simple, effective loyalty program that drives repeat visits without being complicated for my staff or customers.

Restaurant details:
- Restaurant name: {{restaurant_name}}
- Type: {{restaurant_type}}
- Average check: {{avg_check}}
- Visit frequency of regulars: {{regular_frequency}} (e.g., weekly, bi-weekly, monthly)
- Current repeat customer percentage (estimate): {{repeat_pct}}
- POS system: {{pos_system}}
- Budget for rewards: {{reward_budget}} (monthly amount you're willing to spend on comps/discounts)

Design a loyalty program:

1. **Program Structure** — Choose the best model for my restaurant and explain why:
   - Points-based (earn X points per dollar)
   - Visit-based (every Xth visit, get a reward)
   - Spend-based (spend $X total, unlock a reward)
   - Tiered (bronze/silver/gold with escalating perks)
   Keep it simple. If my staff needs more than 30 seconds to explain it, it's too complicated.

2. **Reward Tiers** — What customers earn and when. Make rewards feel valuable but protect my margins. Include at least 3 reward levels.

3. **Enrollment Process** — How customers sign up (at the table, at checkout, online). What info do you collect? Keep friction minimal.

4. **Tracking Method** — Based on my POS system, suggest the simplest way to track (built-in POS loyalty, app, punch card, phone number lookup).

5. **Launch Plan** — How to announce it to existing customers (in-store, social, email). Include a 1-week launch promotion to drive initial signups.

6. **Staff Training** — What the server says when offering the program (15-second pitch, not a sales speech).

7. **Success Metrics** — What to track monthly to know if the program is working. Keep it to 3-4 numbers.

About This Prompt

Designs a complete loyalty program tailored to your restaurant type, average check, and POS system. Includes structure, rewards, launch plan, and staff training scripts.

How to Use

  1. 1. Know your average check and how often your regulars visit.
  2. 2. Decide your monthly budget for rewards (start small — you can increase later).
  3. 3. Check if your POS system has built-in loyalty features.
  4. 4. Generate the program design and review the reward math.
  5. 5. Train your team before launching — practice the 15-second pitch.
  6. 6. Launch with a signup bonus to build initial enrollment.
  7. 7. Review success metrics monthly for the first 3 months.

Expected Output

A complete loyalty program design with structure, rewards, enrollment process, tracking method, launch plan, staff script, and success metrics.

Model-Specific Tips

Better at designing programs that feel natural rather than corporate. Stronger staff scripts.

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