Generate PPC Ad Copy Variations for Injury Case Types

You are a legal marketing specialist. Create Google Ads copy for a personal injury law firm targeting people searching for help after an injury.

Campaign details:
- Firm name: {{firm_name}}
- Location: {{city_state}}
- Case type being advertised: {{case_type}} (e.g., car accidents, truck accidents, slip and fall, medical malpractice)
- Key differentiators: {{differentiators}} (e.g., no fee unless we win, 20+ years experience, $50M+ recovered, free consultation)
- Landing page URL: {{landing_page_url}}

Create 5 ad variations, each with:
- **Headline 1** (30 chars max) — Include case type or location
- **Headline 2** (30 chars max) — Include a differentiator or benefit
- **Headline 3** (30 chars max) — Call to action
- **Description 1** (90 chars max) — Expand on the value proposition
- **Description 2** (90 chars max) — Include trust elements and CTA

After the 5 variations, provide:
- 8 sitelink extension suggestions (title + 1-line description)
- 4 callout extension suggestions (25 chars each)
- 2 structured snippet suggestions

Rules:
- Stay within Google Ads character limits strictly.
- No superlatives you can't substantiate ("best," "top," "#1") unless it's verifiable.
- Comply with legal advertising ethics — no guarantees of outcomes.
- Include the location naturally where it fits.
- Each variation should test a different angle (empathy, authority, urgency, trust, simplicity).