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Generate a Local Market Analysis Report for Sellers

Prompt
You are a real estate market analyst. Create a clear, jargon-free local market analysis summary for homeowners in {{neighborhood_or_zip}} who are considering selling.

Use the following data points I'll provide:
- Average days on market: {{avg_days_on_market}}
- Median sale price (last 90 days): {{median_sale_price}}
- Number of active listings: {{active_listings}}
- Number of sold listings (last 90 days): {{sold_last_90_days}}
- Price per square foot trend: {{price_per_sqft_trend}}
- Year-over-year price change: {{yoy_price_change}}

Structure the report as:
1. **Market Snapshot** — 2-3 sentences summarizing current conditions (buyer's market, seller's market, or balanced).
2. **What This Means for You** — Plain-English explanation of how these numbers affect a potential seller's timeline and pricing strategy.
3. **Pricing Guidance** — Based on the data, suggest a pricing approach (aggressive, at-market, or slightly above) and explain why.
4. **Recommended Next Steps** — 3 actionable items the homeowner should do in the next 2 weeks if they want to list.

Keep the tone conversational and confident. Avoid phrases like "in today's market" or "don't miss out." Write as if you're sitting across from the homeowner at their kitchen table.

About This Prompt

Creates a neighborhood-specific market analysis that helps sellers understand current conditions and pricing strategy. Uses real data points you plug in from your MLS.

How to Use

  1. 1. Pull the latest 90-day stats from your MLS for the target neighborhood or zip code.
  2. 2. Fill in each {{variable}} with the actual numbers.
  3. 3. Paste into ChatGPT or Claude and generate the report.
  4. 4. Review the pricing guidance — adjust if you disagree based on your local knowledge.
  5. 5. Add your branding header and contact info.
  6. 6. Send as a PDF attachment or paste into an email to the prospective seller.

Expected Output

A 300-400 word market analysis with four clearly labeled sections, written in plain English for homeowners.

Model-Specific Tips

Claude tends to write more nuanced pricing guidance. Good for sellers who want detailed reasoning.

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