Restaurants & Food ServiceSales & OutreachWriting & CopywritingMore BookingsHigher Close Ratesintermediate
Write a Catering Proposal That Wins Corporate Clients
Prompt
You are a restaurant's catering sales assistant. Write a professional catering proposal for a prospective client.
Event details:
- Client name: {{client_name}}
- Company (if corporate): {{company_name}}
- Event type: {{event_type}} (e.g., corporate lunch, wedding reception, holiday party, product launch)
- Guest count: {{guest_count}}
- Date: {{event_date}}
- Venue: {{venue}} (on-site at restaurant, off-site, client's office)
- Budget range (if shared): {{budget}}
- Dietary requirements: {{dietary_needs}}
- Any special requests: {{special_requests}}
Your restaurant: {{restaurant_name}}
Cuisine focus: {{cuisine_type}}
Create a proposal with:
1. **Introduction (75 words)** — Thank them for considering your restaurant. Reference the specific event to show you were listening.
2. **Proposed Menu** — Create 2 menu options (Option A: mid-range, Option B: premium). For each, include:
- 2 appetizer/starter choices
- 2-3 entree options (include one vegetarian)
- 1-2 sides
- 1 dessert
- Beverage package suggestion
Format as a clean menu with brief descriptions (8-12 words per item).
3. **Pricing** — Present per-person pricing for each option. List what's included (setup, staff, cleanup, rentals, etc.) and what's not included.
4. **Logistics** — Setup time needed, staff provided, equipment you bring, what the venue needs to provide.
5. **Why Choose Us** — 3 bullet points on what makes your catering stand out. Keep it specific, not generic.
6. **Next Steps** — How to book, deposit required, menu tasting offer, and deadline to confirm.About This Prompt
Generates a professional catering proposal with two menu options, transparent pricing, logistics, and a clear path to booking. Designed to win corporate and event clients.
How to Use
- 1. After the initial inquiry call, fill in all the event details.
- 2. Price out the actual food cost for each menu option before finalizing the proposal.
- 3. Generate the proposal and adjust menu items to match what your kitchen can actually execute off-site.
- 4. Add your restaurant logo and branding.
- 5. Send as a PDF within 48 hours of the inquiry.
- 6. Follow up in 3-5 days if you haven't heard back.
- 7. Offer a tasting for events over 50 guests — it closes deals.
Expected Output
A complete catering proposal with two menu tiers, per-person pricing, logistics summary, and booking next steps.
Model-Specific Tips
Better at the professional proposal tone and logistics sections.
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