Write a Case Intake Follow-Up Email for New Leads
Prompt
Write a follow-up email from a personal injury law firm to a potential client who submitted a case inquiry.
Firm name: {{firm_name}}
Attorney name: {{attorney_name}}
Potential client first name: {{client_first_name}}
Type of case: {{case_type}} (e.g., car accident, slip and fall, medical malpractice)
How they contacted you: {{contact_method}} (e.g., website form, phone call, referral)
Brief description of their situation: {{situation_summary}}
Next step you want them to take: {{next_step}} (e.g., schedule a free consultation, provide additional details, come to the office)
Phone number: {{phone}}
Office address (if applicable): {{address}}
The email should:
- Acknowledge their situation with empathy — they are likely in pain, stressed, or both
- Confirm that you received their inquiry and take their case type seriously
- Briefly explain what happens next in the process without using legal jargon
- Make the next step easy and clear (include a link to schedule if available)
- Reassure them about confidentiality and that the consultation is free (if applicable)
- Include a personal touch from the attorney, not a generic firm response
Keep the email to 150-200 words. Tone should be professional, warm, and reassuring. Do not make any promises about outcomes or case value.About This Prompt
Creates a personalized intake follow-up email that responds to new case inquiries quickly with the right balance of empathy and professionalism. Speed of response is critical in PI lead conversion.
How to Use
- 1. Use this immediately when a new inquiry comes in — responding within 1 hour significantly improves conversion.
- 2. Fill in the specific details about their case type and how they reached you.
- 3. Summarize their situation briefly so they know you read their inquiry.
- 4. Decide on the next step — typically a free consultation call or office visit.
- 5. Generate the email and review for tone — should feel caring, not salesy.
- 6. Make sure there are no promises about case outcomes or settlement amounts.
- 7. Send from the attorney's email address when possible, not a generic info@ address.
- 8. Set a reminder to follow up by phone if they do not respond within 24 hours.
Expected Output
A 150-200 word intake follow-up email with empathetic tone, clear next step, and no promises about outcomes.
Model-Specific Tips
Handles the balance between empathy and professionalism well. Good at avoiding language that could create ethical issues.
Related Prompts
Get the 50 Best AI Prompts for Small Business
Free PDF with our top-performing prompts. No spam, unsubscribe anytime.