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Write Menu Descriptions That Sell Your Best Dishes
Prompt
You are a menu copywriter for restaurants. Write compelling menu descriptions for the dishes I list below. Each description should make the reader want to order it.
Restaurant details:
- Restaurant name: {{restaurant_name}}
- Cuisine type: {{cuisine_type}}
- Price range: {{price_range}} (casual, mid-range, upscale)
- Brand voice: {{brand_voice}} (e.g., fun and casual, sophisticated, rustic and homey, modern and minimal)
Dishes to describe:
{{dish_list}}
For each dish, write:
1. **Menu Description** (15-30 words) — Focus on flavor, texture, and preparation method. Use sensory language but not over-the-top. Name specific ingredients that make the dish special.
2. **Allergen Tags** — Based on common ingredients, suggest likely allergen flags (GF, DF, V, VG, contains nuts, etc.). Note: I'll verify these with my kitchen.
3. **Upsell Suggestion** — One natural add-on or pairing (side, drink, dessert) that a server could suggest.
Rules:
- Match the descriptions to the brand voice and price point. A $12 burger reads differently than a $38 lamb rack.
- Don't use "drizzled," "nestled," or "artisanal" — these are overused in menu writing.
- Be specific: "roasted garlic aioli" not "special sauce."
- Keep descriptions tight — every word should earn its place on the menu.About This Prompt
Creates menu descriptions that sell, with appropriate tone for your restaurant's style. Includes allergen flags and upsell suggestions for each dish.
How to Use
- 1. List your dishes with the main ingredients and preparation method for each.
- 2. Specify your brand voice — this dramatically affects the writing style.
- 3. Generate the descriptions and read them out loud — they should sound natural.
- 4. Verify all allergen tags with your kitchen before printing.
- 5. Test 2-3 descriptions at a time by updating your menu and tracking sales of those items.
- 6. Use the upsell suggestions to train your servers.
Expected Output
Menu descriptions (15-30 words each), allergen flags, and upsell suggestions for each dish, matched to the restaurant's brand voice.
Model-Specific Tips
More restrained, ingredient-focused writing. Works well for upscale and farm-to-table concepts.
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