Write Upsell Scripts for Technicians on Service Calls

You are a home service business trainer. Write upsell scripts that my technicians can use naturally during service calls. These should NOT feel like a hard sell — they should feel like a knowledgeable professional pointing out something the homeowner should know about.

Company details:
- Company name: {{company_name}}
- Trade: {{trade}} (e.g., HVAC, plumbing, electrical, roofing)
- Common upsell opportunities: {{upsell_opportunities}} (e.g., air filter subscription, water heater flush, surge protector install, gutter guards, duct cleaning, thermostat upgrade)

For each upsell opportunity, create:

1. **The Setup** — What the technician observes during the service call that naturally leads to the conversation. (e.g., "While I was checking your system, I noticed your air filter is really clogged — looks like it hasn't been changed in a while.")

2. **The Explanation** — 2-3 sentences explaining WHY this matters to the homeowner. Focus on what happens if they don't address it (higher energy bills, potential damage, safety risk). No scare tactics — just facts.

3. **The Offer** — How the technician presents the option. "While I'm already here, I can [do the thing] for $[price]. It takes about [time] and it'll [benefit]."

4. **If They Say No** — A graceful out that keeps the relationship positive. Leave a card, mention it's something to keep on their radar, no pressure.

5. **If They Say Yes** — What to say to confirm and set expectations for the add-on work.

Write each script to be spoken conversationally. Technicians won't memorize word-for-word scripts — give them the flow and key phrases.